In my experience, the amount of work that you put into your freelance publishing career is inextricably linked to the money that you earn.
Work less, earn less. Work more, earn more. Makes sense, right?
However, what if there was ways to somehow work around that seemingly unbreakable rule involving freelance writing?
Well, there is. And it’s called upselling.
By upselling services on your existing clients, you can put in less work nonetheless end up earning more through your clients.
In this article I’ll look at some of the other types of services you could easily start to upsell in your freelance content writing buyers, in a bid to bringin more cash from them for a minimal amount of work.
Sound good? Then read on.
The 3 Major Great things about Targeting Your Existing Clients
There are three significant reasons why it makes perfect sense to target the clients who you’ve got already carried out some help:
1. No Marketing
Marketing is hard work and time consuming, as you probably know all too well. That’s why it’s so frustrating when a client just comes to you personally for one small job after which it disappears. Ideally you want the crooks to stay and continue giving you work for months and a considerably long time.
By upselling you can offer different services to customers and make them more prone to stay working with people for longer, thereby maximising the sum of money you make from them for the quantity of work you put directly into finding them.
2. Less Selling
If a client has recently used your services during the past then they already know very well what you are like to cooperate with. That means they will take a chance on you when you approach them offering a new type of service.
3. Provide Services When About to catch a Specialist
If you know somewhat about a service like social media but that you do not feel confident enough to supply it as a stand-alone service to business, existing clients are a great way to try it out along with gain confidence.
Jobs to Offer for an Existing Clients
So here it will be then, a list of six types of jobs that you might provide to your existing clients to squeeze a higher price out of them and get yourself more useful to them concurrently.
1. Article Submissions
If you are marketing through articles for clients who are posting the crooks to article directories then it is just a very easy sale to mention that you also produce article submissions.
Submitting articles can become a time-consuming process and is strictly the sort of job many people hate doing. But it’s also very easy, and if you are receiving paid for it then it may not be bad at all.
2. Press Release Submission & The conversion process
If you write press releases then you can certainly offer to post them on news release distribution sites just like as you can using articles.
You might also want to provide a conversion program. After you have written a write-up for your client, offer to convert it right press release and submit it into a website for a cheaper fee than you’d probably charge to write a pr release from scratch.
You don’t have to shell out much time on that because all the research was already done, and your client will utilize the extra exposure and backlinks.
3. Social Media Marketing
Social media marketing is a thing that all companies know about now, but many of them don’t have a clue about how to get started.
If you spend a lot of time researching on the internet, you might have some basic skills in this field (or you could possibly easily learn them). These basic skills can be very useful to companies just starting, even if you don’t even think they are worth considerably.
Offer to set your clients up on accounts like Facebook and Twitter, teach them the basics like how you can post a Tweet or how to use a hashtag, post content to their particular accounts, set up blogs to share directly to Twitter – there are several ways to make money from this and you may help to save your clients a lot of hassle at the same time.
4. Blog Posting
Clients are often terrible in terms of posting their blogs. I can’t count the number of times clients have told me that they’re a month or a pair of behind on posting the blogs i always have written for all of them.
That’s because they are usually busy and posting blogs is usually last on their list of priorities.
You could really help them out by posting the blogs for him or her, and you can charge a compact fee for doing thus. They’ll never have to forget another post once more, and you can make some more money for very small work.
5. Newsletter Distribution
Many companies want to get started on a newsletter and send it regularly however they never seem in order to get around to setting it up. And then when that they do they continuously forget about to send it out on time.
You can easily offer to create the newsletter for them, and again you may charge slightly extra for your service. You could even offer running their newsletter entirely and charge a premium for the service.
6. Ask for Referrals
This is the best way of upselling, as well as the easiest. Simply ask your current clients whenever they know of any other firms who need the services that an individual provide, and if they are pleased with the work you’ve done for them in past times then they may very well recommend you.
Sometimes this happens obviously, which is always pleasant. But a little reminder can also work wonders. You could even offer a discount on their next project for every single referral.
How to Upsell Properly
The process of upselling is different according to the client and your relationship with these, and also what service you happen to be upselling.
I find that the obvious way to do it is in order to drop something in once you deliver a project, such as mentioning you could also post blogs for them or submit articles to get a small fee. That way you’re not really putting any pressure with them and it sounds more like you making the effort to help them out rather than just trying to bringin more cash from them.
Try to fit in the few benefits if probable, such as mentioning how much easier you possibly can make their lives and how they can save time to consentrate on other chores.
If you send a newsletter then this tends to also be a terrific way to drop in a note around the other services that people provide. At the end simply say something similar to:
‘Did you know I am now providing social marketing services for existing clients? Let me know when this sounds interesting. ‘
Get More from The Clients
It’s easy to start upselling to your existing clients and making more income from them whilst only putting in minimal extra work.
Look again at the six services mentioned above and have a think of which ones you might be able to provide. It’s an easy way to enjoy better paychecks without having to put more time and energy into marketing for new business, so it’s always looking at.
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Tags: Content Writers: 6 Ways to Make More Money from Your Existing Clients