…….I don’t think its ladylike to be talking about women shitting!!!!…….

Jacob Schiess started the first commercial embroidery manufacturing establishment in 1848 in New York. He came from Switzerland and within a year had his own embroidery plant in operation. All the stitching was done by hand by fifteen woman stitching exquisite designs by hand.

The development of machine embroidery did not take place until the 1800′s. Joshua Heilmann from Mulhouse worked on the design of a hand embroidery machine. Though he did not sell many, it revolutionized the embroidery industry. Heilmann’s invention was quickly followed by the “shuttle embroidery” and the “chain stitch embroidery” methods.

The beginnings of shuttle embroidery dates back to the 1860′s when Isaak Groebli, from St. Gallen, Switzerland, was inspired by the work produced on the sewing machine.

Around the 1870′s there were fourteen companies manufacturing embroidery machines in Switzerland manufacturing hand loom embroidery machines. Today there are four companies manufacturing schiffli embroidery machines.

In 1873, Alphonse Kursheedt imported twelve of the ten new embroidery hand looms from St. Gallen, making him the first American to use a mechanized embroidery process. The looms used multiple needles and were an unbelievable improvement over the age-old process of stitching by hand. They were, however, powered manually.

Immediately afterwards, Isaak Groebli of Switzerland invented the first practical Schiffli Embroidery machine. This machine was based on the principals introduced by the newly invented sewing machine. Groebli’s machine utilized the combination of a continuously threaded needle and shuttle containing a bobbin of thread. The shuttle itself looked similar to the hull of a sailboat. “Schiffli” means “little boat” in the Swiss dialect of the German language, so his machine came to be known as a schiffli machine.

In 1876, Kursheedt began importing a number of schiffli machines to America, thereby making him the real founder of the schiffli embroidery industry in the United States.

Dr. Robert Reiner, founder of Robert Reiner, Inc., of Weehawken, came to the United States in 1903 in his early twenties. Realizing the potential of the embroidery industry, he persuaded the Vogtlandishe Machine Works of Plauen, Germany, to appoint him it’s American agent. This began a mass importation of embroidery machines into northern New Jersey’s Hudson County. The banks arranged long-term credit to purchasers. Dr. Reiner made it possible for hundreds of Austrian, German, and Swiss immigrants in New Jersey to become manufacturers of embroidery.

The industry grew until 1938, when suddenly the two sources for the manufacture of machines in Plauen, Germany, and Arbon, Switzerland, ceased operation because of World War 2. No additional machines were produced until 1953, when Robert Reiner Inc. introduced the first American-made schiffli machine. Gradually in time, improvements were made to the machine in America as well as in Switzerland and Germany.

Today computers are playing a major role in the embroidery process.

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StitchBank.com – Your #1 source of Machine Embroidery Designs

Wilcome to embroidery web shop!

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It’s amazing that, in this age of warp speed pop culture and instant blogosphere controversies, media events of nearly 4 weeks ago are almost forgotten. But two of them popped up concurrently that are still on my mind.

I’m talking about the movie “United 93” and the Volkwagen Jetta “Safe Happens” campaign made by Those Dudes In Miami. The movie and the ad campaign have quite a bit in common, I think.

 When the trailer for “United 93” came out, and when the movie subsequently opened, quite a number of people objected. They didn’t want to think about what happened on 9/11, nor did they want to see it replicated on screen, whether they had a personal connection to the victims or not. Even after nearly 5 years, for some people, it’s ‘too soon.’ And it may always be too soon.

Yet the movie has been widely praised, and Oliver Stone is working on his own interpretation of the day. Once again, the machine of pop culture will continue to prod our sensibilities, whether we’re ready or not. The media (of which advertisng is a component) makes the tragedy a part of the collective consciousness, inescapable for anyone who watches TV or reads a newspaper.

Which brings me to “Safe Happens.” Not the first ad campaign to show car crashes, but the spot is jarringly well-made. Too much for me.

See, my brother died in a car crash. And every time I hear about a fatal accident on the news, or see the remnants of one when I’m rubbernecking on the highway, my mind goes right to my brother. I can’t change that. It’s been 4 years, but it’ll always be too soon for me.

 Given a creative brief to promote Jetta’s superior crash ratings, I don’t know that I would’ve written a TV spot with a car crash. And if I were the client, I don’t know that I would have approved the spot. But I’m not saying that the commercial shouldn’t have been made, or shouldn’t have aired.

Conversely, I imagine that there are other commercials that provoke people in various ways when I remain unaffected. Maybe you have one of your own; even jaded advertising professionals have personal taste boundaries that can be crossed.

“Safe Happens” typifies what many in the advertising business doggedly tout: ads that show “simple human truths.” In the case of the Jetta spots death, or the fragility of life, is one of those simple human truths. Which certainly differs from most car ads. “Zero down, no interest and no payments until 2008,” well, there’s probably not much truth to that.

On a grander scale, we’re just beginning to see what happens when the pursuit of “simple human truths” evolve from silly examples (say, what women really talk about when they go to the bathroom in pairs) to the new ‘shit happens, but Brand X understands’ examples. While more reality may make for more compelling advertising, I believe the ad industry has a responsibility to not be gratuitous just to sell product. We shouldn’t be eager to shove too much adverse human truth in the face of consumers, who get bombarded with all sorts of messages they weren’t seeking out.

A constant barrage of simple human truths may ultimately be the downfall of advertising, and our culture in general. Particularly if the messages are more provocative than entertaining. Pay any attention at all, and you’ll notice the media pushes one shocking pop culture event after another. And by pushing one shocking ad campaign after another, our industry is following trends rather than creating them.

Will consumers find it disconcerting that movies like “Flight 93” and campaigns like “Safe Happens” hit the culture with intensity and disappear just as fast? Ask yourself: could you handle the intensity of that movie or ad campaign, along with the controversies surrounding them, on a regular basis?

We need to ask those questions sooner rather than later. Because people may decide, for the sake of regaining their sanity, to cut off their media consumption altogether.

And the ad business won’t survive if that happens.

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hmmm….

June 22, 1969 jazz vocalist Ella Fitzgerald with accompaniment by Ed Thigpen on drums, Frank de la Rosa on bass, and Tommy Flanagan on piano.

Want to know a sure fire way to get blown out of any set?  Mishandle a shit test or answer one at face value and you’ll be tossed to the curb quicker than last week’s garbage.  Shit test’s are exactly how they’re described, they’re shit.  They’re tightly honed questions or comments designed to gauge whether you are who you say you are or whether you’re a poser like all of the rest of the losers that she’s dated in life.

Sometimes the shit test’s are easily distinguishable (You’re way too old for me), sometimes they’re not (what do you do for a living?), but what’s important to remember is that no matter which girl you speak to or which location you’re at you’re going to encounter them.  So here are some great ways to avoid lowering your value and making you look weak in her eyes.

1.     Avoid the test completely

A great way to overcome a shit test is by simply ignoring it.  Nine times out of ten the girl is looking for a reaction a negative one at that.  Don’t give her the satisfaction of seeing you flustered, instead just pretend like it never happened.

Her:  “You’re too old for me”

You:  “Silence”  or

You:  “Hey I saw this really cool thing the other day….”

By giving her the silent treatment or ignoring her all together you demonstrate that you aren’t rattled by her tests of confidence.  You’re comfortable in your own skin and you’re not going to bend your will to appease some girl that you just met.

2.     Avoid the shit test and use a shit test of your own on her

Another way to overcome a shit test is by knocking her off balance by throwing a shit test right back at her.  Women have become so accustomed to men complying with every shit test that they dish out.  The fact that you not only avoided it but threw one right back at her shows that you are different from every other guy that she’s met.

Her: “You’re too old for me”

You: “Is she always like this?  (to her friends)” or

You: “Is she always such a diva? (to her friends)”

Using the above example you’ve not only defused her shit test, but you’ve also made her look weak in front of her friends.  Also, you’ve come across as humorous and playful with her peers elevating your social status and value in their eyes.

3.     Take her shit test and throw it right back at her

One of the more common shit tests that you’ll encounter in a club or bar is a girl asking you to buy her a drink.  Never and I repeat never fall for this test.  Most guys think that they can buy a girl’s affection or that by purchasing a drink they’ll come across as nice.  I have news for you guys, women aren’t dumb.  They know exactly what you’re up to when you purchase them a drink.  In their eyes it appears as if you’re trying to buy their affection, which all but eliminates you from bf contention.  Instead of jumping through her hoop, throw the hoop back on her.

Her: “Can you buy me a drink”

You: “Buy me a drink and we’ll see”

No matter which approach you take, the important thing to remember is watch for these shit tests and know how to handle them when they arise.  Remain composed and stay strong in your frame at all times.  Don’t bend or break and your value in her eyes will sky rocket.

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Field guides help us identify and learn more about what we see in the wildlife. It is very interesting to read, plus it could help us treat nature with more care if we understand wildlife more.

Field guides are any reading materials like books and magazines about the different wildlife we see around. Wildlife encompasses plants or animals, whether extinct already or still existing. These references help readers understand more about the wildlife and the occurrence of natural objects.

Researchers and biologists scientifically study how plants and animals behave in different environments, its defense mechanisms, how it survives, and other important characteristics that help us understand more their natural processes. These are also compared and contrasted with similar species.

They use highly technological equipment to extensively gather facts. These are then collated in a very simple to understand reading material we refer to as field guides.

Some species may look exactly the same at first glance, but after careful and close scrutiny, you will learn significant and major differences about the two. Referring to the field guide will easily bring light about these facts.

Field guides are designed in a way that everyone could easily understand it even without thorough background in biology or zoology. One will usually see charts, enumerations and short descriptions for easy reading and classification.

Species are grouped into several categories like identification keys, scientific names, common names, what they eat, natural habitats, how each is grown, how to take care of it, and other important trivial facts. It fosters learning as there is ready comparison side by side with other species. The reader can browse in only a matter of minutes and be able to grasp and absorb everything. It is indeed a very useful guide.

There are many different types of field guides according to species. There could be one that is strictly about one specific bird only. It could be dedicated to explaining the different kinds of ducks, penguins or humming birds.

There are also many different kinds of flowers that it is further subdivided into specific groups. One field guide might be only about the many different types of roses, or sunflowers and tulips.

The most common reference materials are insect field guides because many people want to be knowledgeable on how to prevent diseases that come from harmful insects. At the same time they also want to know which kinds of insects are beneficial to them.

Below are some of the field guides available in the market.

The Wildflowers is a series of books that began in the year 1995. The very first publication was called the Tallgrass Prairie Wildflowers. This series also includes different books about the ecosystem of Florida and Northern Rockies. They have detailed information of a certain plant from the classification, habitat and tips on how to make such flowers bloom.

The Scats and Tracks are identification guides for readers who want to know about the different kinds of birds, mammals, reptiles, and amphibians. This is a pocket size book that features scats and tracks. It also features different species of elusive jaguarondi and common crow.

The Redwood Region Flower Finder is a field guide of the pacific region. It provides complete information about the wildflowers in the range where redwood trees are available. It states the importance of those wildflowers in the forestry of redwood.

The National Geographic is one of the most popular and widely read nature field guides. It is comprehensive and authoritative. The National Geographic is one of the best selling books in United States. This has been made as travel guide by many travelers. Grab this book if you plan to go nature tripping to the United States or other famous parts of the world.